Briki’s brand is built on the principles of warmth, authenticity, and quality. The café’s inviting space, featuring old-school wooden tables and chairs, lush greenery, and a carefully curated selection of Greek treats, reflects its commitment to a cosy yet refined aesthetic.
The coffee is carefully curated and quality tested throughout the day with a large part of the Barista training process instilling an appreciation for the craft and the high standards that come with specialty coffee. Moreover, the environment fosters a sense of community, making it a place where both regulars and newcomers feel at home.
Briki’s original branding had grown organically over the years, resulting in a fragmented visual identity across signage, menus, social media, and packaging. There was no clear system tying these elements together, which limited brand recognition and made expansion feel ad hoc.
The brand evolution focused on refining its core elements while maintaining its warm, independent, and community-driven appeal.
I developed a standardised brand language that unified Briki’s look and feel across all platforms. This included refining the logotype, establishing a consistent colour palette (anchored by the sea green “Sea Nymph”), and creating flexible assets like the “Briki London” mark for extended use. I introduced layout rules, typography guidelines, and a clear visual tone that could be applied across digital, print, and environmental assets, giving the brand cohesion without making it feel corporate or over-designed.
Standardised and upscaled the existing briki pot icon to ensure cleaner reproduction across all media. The logo design incorporates this slight hand-made roughness to the line texture as I feel it adds a lot of character.
Introduced a bordered badge variation and placed the word London beneath Briki, reinforcing its identity as both a local institution and an international destination. This ties directly into the existing website URL and strengthens the brand’s sense of place.
Combined the briki pot icon with the updated wordmark in a vertical arrangement to create a balanced, versatile primary logo suitable for signage, packaging, and digital use.
The refined branding was systematically applied to Briki’s website, packaging, signage, and digital marketing materials, ensuring cohesion and recognisability across all customer touchpoints. The logo and badge were incorporated into merchandise, table cards, loyalty cards, and social media assets, strengthening brand awareness while retaining the organic, friendly character that makes Briki unique.
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